Are Asian Women Doomed to Expire during the chronilogical age of 30?

With each passing 12 months, the social stress that ladies feel to have hitched gets greater and greater. After moving 27 years, Chinese ladies are regarded as ‘leftovers. ’ By 30 they feel exhausted of working with society’s expectations and being defined as spinsters. According to a scholarly study conducted because of the cosmetics brand name SK-II, just 20% of Asian females say they feel safe with all the notion of aging.

Women’s stress that is age-related the Procter & Gamble-owned brand name to launch a fresh task, as part of their “Change Destiny” campaign. With the Swedish agency Forsman & Bodenfors, the business created “The Expiry Date, ” a three-minute-long movie that turns the proverbial ‘expiration date’ into a genuine and noticeable concept.

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