Betfair Extends Partnership with Arsenal FC Gambling operator Betfair announced so it has extended its existing partnership with English Premier League football club Arsenal FC until 2019. The gaming company would become an Official Betting Partner for the professional football club in the United Kingdom, Europe, and Central and South America under the expanded deal.
What is more, Betfair would be guaranteed with additional branding at fixtures that are to be played during the Emirates Stadium.
As part of the partnership agreement, the gambling operator will be able to use first-team footballers to establish advertising and marketing activities. Betfair is given the chance to reach Arsenal’s large fan base through the club’s online networks and media that are social.
Commenting in the expanded relations of the football club as well as the gambling business, Paddy Power Betfair advertising and Brand Director Paul Gambrill said that they are actually satisfied with the agreement’s expansion, adhering to a mutually beneficial very first period with the football club. Mr. Gambrill further noted that Arsenal certainly are a fantastic group and that they’re looking forward to being able to help make use of its officials and also to engage its group of fans throughout the next few periods.
Vinai Venkatesham, Chief Commercial Officer of Arsenal, added that we now have pleased with the possibility to carry on the gambling operator to their association as both events have enjoyed an effective partnership up to now. Weiterlesen